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Tower 28 Launches Jell-O Themed Collection

This colorful collection brings the Jell-O spirit to life with fun fonts and packaging and glosses inspired by favorite Jell-O flavors.

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By: Rachel Klemovitch

Assistant Editor

Jell-O is teaming up with Tower 28 to bring the brand’s playful spirit to the beauty aisle in a collaboration that’s as fun to wear as it is to eat with your eyes. 

Inspired by Jell-O’s fan-favorite flavors and Tower 28’s cult-favorite lip products, the limited-edition Jell-O x Tower 28 Lip Jelly Duo & Lil’ Pudding Snack Set serves up never-before-seen Tower 28 flavors.

Amy Liu, Founder and CEO of Tower 28, said:

“Partnering with a true household name like Jell-O is a proud moment for me — not just professionally, but personally too. Layered rainbow Jell-O was my mom’s favorite potluck dish, so launching a Jell-O collaboration inspired by those iconic flavors is especially meaningful.”

The collection comes in fun and colorful packaging with a wiggly font and Jell-O logo.

The JELL-O x Tower 28 Lip Jelly Duo features two exclusive full-size ShineOn Lip Jelly glosses inspired by two classic JELL-O flavors:

  • Strawberry: A sheer pink gloss with a pH-activated stain
  • Lemon Lime: A crystal-clear gloss housed in a vibrant green tube

The Lil’ Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by Jell-O pudding flavors:

  • Strawberry Cheesecake: A creamy pink shade with a sweet strawberry cheesecake flavor
  • Chocolate Vanilla Swirls: A rich chocolate brown shade with a sweet chocolate-vanilla flavor
  • Banana Cream: A clear lip treatment with a sweet banana cream flavor
  • Pistachio: A clear lip treatment with a sweet, nutty pistachio flavor

Staying true to Tower 28’s clean beauty promise, both collections are fragrance-free, formulated for sensitive lips, and crafted with non-artificial, 100% food-grade flavor while delivering instant comfort and long-lasting hydration.

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